Privacy Policy

1. Introduction

Gardena Dental Group ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, landing pages, social media pages, or interact with our advertising on platforms such as Google and Meta (Facebook/Instagram), and when you contact us or visit our dental practice located at 1104 W Redondo Beach Blvd, Gardena, CA 90247.

This policy is provided in compliance with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and other applicable federal and state regulations. By using our website or submitting your information, you agree to the practices described in this policy.

2. Information We Collect

We may collect the following categories of personal information:

Information You Provide Directly:

• Identifiers: Full name, email address, phone number, mailing address
• Appointment Information: Preferred date/time, reason for visit, dental insurance details
• Communications: Messages you send via forms, email, phone, or SMS

Information Collected Automatically:

• Device & Browser Data: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time on page, click behavior, referring URL
• Location Data: Approximate geographic location based on IP address
• Cookies & Tracking Technologies: Cookies, pixels, and similar technologies used by us and our advertising partners (including Meta Pixel, Google Analytics, and Google Ads conversion tracking)

Information from Third Parties:

• Advertising platforms (Meta, Google) may provide us with aggregated or de-identified analytics about ad performance and audience demographics
• We do not purchase personal information from data brokers

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To schedule and confirm dental appointments
• To communicate with you about your visit, including appointment reminders via phone, email, or SMS
• To respond to your inquiries and provide customer service
• To send promotional offers and practice updates (with your consent)
• To measure and improve the effectiveness of our advertising campaigns on Google and Meta
• To analyze website traffic and optimize user experience
• To comply with legal obligations and protect our rights

4. Advertising & Tracking Technologies

We use the following advertising and analytics technologies on our website and landing pages:

• Meta Pixel (Facebook/Instagram): Tracks conversions from Meta ads, enables retargeting, and measures ad performance. Meta may use this data in accordance with Meta's Privacy Policy.
• Google Analytics & Google Ads: Tracks website traffic, ad conversions, and user behavior. Google may use this data in accordance with Google's Privacy Policy.
• GoHighLevel (GHL): Our website and forms are hosted on GoHighLevel. Form submissions are processed through their platform. See GoHighLevel's Privacy Policy.

These technologies may collect data about your online activity across websites and apps over time. This may constitute "sharing" of personal information for cross-context behavioral advertising under the CCPA.

5. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties with whom we share it.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You may opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. Our use of Meta Pixel and Google Ads tracking may constitute "sharing" under the CCPA.
• Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information, you may request that we limit its use to what is necessary to provide services to you.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, please contact us at:

• Phone: (424) 334-4076
• Email: [email protected]
• Mail: 1104 W Redondo Beach Blvd, Gardena, CA 90247

We will verify your identity before processing your request and respond within 45 days as required by law.

6. Do Not Sell or Share My Personal Information

We do not sell your personal information for monetary consideration. However, our use of advertising tracking technologies (such as Meta Pixel and Google Ads cookies) may constitute "sharing" of personal information for cross-context behavioral advertising under the CCPA.

To opt out of this sharing, you may:

• Contact us at (424) 334-4076 or [email protected]
• Adjust your cookie preferences in your browser settings
• Use the Global Privacy Control (GPC) signal in your browser, which we honor

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Contact form submissions: Retained for up to 3 years or until you request deletion
• Patient records: Retained in accordance with California dental record retention requirements (minimum 7 years for adults)
• Analytics & advertising data: Retained in accordance with the respective platform's policies (typically 14–26 months)

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our website and advertising are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete that information promptly. If you believe we have collected information from a minor, please contact us immediately.

10. SMS & Communication Consent

By submitting your phone number through our forms, you consent to receive appointment-related communications via phone call, SMS, or text message from Gardena Dental Group. Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP to any text message or contacting us directly. Your consent is not a condition of receiving dental services.

11. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policy of every site you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page and update the "Last Updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Gardena Dental Group
1104 W Redondo Beach Blvd, Gardena, CA 90247
Phone: (424) 334-4076
Email: [email protected]
Website: gardenadentalgroup.com